UPDATE:
Derek Jeter has denied backing out of a business deal with Swedish underwear company Frigo because he felt brand ambassador 50 Cent was "too urban." He released a statement to Page Six today and called the claims made against him in a lawsuit filed by Frigo "categorically false."
“I facilitated the introductory meeting between 50 Cent and the company," Jeter said in the statement, "so it makes absolutely no sense that I would object to 50 Cent being a Frigo brand ambassador or think that 50 Cent is ‘too urban’ for the brand.”
See original story below.
50 Cent is mad at Derek Jeter right now—and it’s all because of a strange lawsuit involving the two superstars and a Swedish underwear manufacturer.
According to TMZ Sports, a Swedish company called Frigo, which sells underwear that go for up to $100 per pair, is currently suing Jeter for nearly $5 million. The company claims that, in 2011, the former Yankees shortstop agreed to become a director for the brand and to take part in promotional events in the U.S. However, they claim that they also signed 50 Cent to be a brand ambassador for them and that, at that point, Jeter attempted to distance himself from the brand because he felt the underwear line that he would be promoting would be considered too “urban.” In the lawsuit that they filed, Frigo also claims that Jeter backing out of his deal cost the company upwards of $30 million.
As you might imagine, 50 wasn’t happy to hear what Jeter allegedly had to say about him.
“50 was totally shocked to hear Jeter felt this way,” a source told the New York Daily News yesterday.
So last night, he took to Instagram to let off this shot at the MLB legend:
Of course, it’s unclear if Jeter actually said what the lawsuit claims. But either way, it looks like the damage has been done in 50’s eyes.
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[via New York Daily News]
