It's no secret that Mitsubishi is a struggling brand in the United States; the line up is very limited and not at all competitive. There's the Lancer, which is inefficient and has an atrocious Bob-the-Builder-grade interior, the Lancer Evolution which is brilliant, the Galant, which is quite simply the worst sedan money can buy, the Outlander Sport, which is a decent CUV, despite pretty much just being a Lancer on stilts, and the electric only i-MiEV.
Abroad, Mitsubishi is a competitive brand, offering a variety of cars that many Americans haven't heard of, like the Triton pick-up truck, a gas-powered minicar, and the Mirage hatchback. In order to compete better in the American market, Mitsubishi has appointed a U.S. Chairman for the first time since 2007.
How long do you think it will take to turn Mitsubishi into a brand of cars that only sell due to incentives to a real, competitive brand?
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[via Mitsubishi]
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