Adidas, more than any sneaker brand ever, knows the connection between sports and lifestyle, and the company has put a lot of faith in artists collaborations lately. The latest doesn't come in the form of a shoe, rather it's a project between the The Brand With Three Stripes and Dan Freebairn, the artist better known as Kickposters.
According to Freebairn, everyone who makes a purchase from Adidas.com in a European country (for now) will receive a piece of his artwork. He goes on to say, "The reverse side of the card highlights a URL, adidas.com/collect. Here people can see all the available designs, check to see which cards they are missing and in time discover new designs."
The cards include illustrations of sneakers such as the Adidas NMD, Gazelle, and EQT series. The hardest card to obtain will be the one that makes out the shape of heart from Adidas shoes.
Either way, it's great that Adidas is acknowledging a longtime supporter and fan of the brand, while giving consumers something special at the same time.