Back in the early 2000's it was virtually impossible to avoid a K-Swiss commercial on TV, and one of the standout moments of the advert was the Tongue Twister on the iconic Lozan sneaker. Ten years on and K-Swiss is bringing back the must-have sneaker of the early 2000's for a new generation.
Coming out in limited stock, the Lozan Tongue Twister XL has been slightly tweaked to bring it up-to-date with the latest sneaker trends. The sneaker has been made from high quality premium leather embossed with K-Swiss’ five stripe branding. It also features the brand’s signature D-rings and an off-white sole unit to create that sophisticated style.
A patent Tongue Twister technology has combined with the sneaker and its overside form means you can choose to wear it above or beneath the laces. And you can choose your own style for the tongue, on one side the 'Heritage' logo is featured, paying homage to the last 50 years of K-Swiss. The other side bares the new logo, showing the new direction that K Swiss is heading in.
To give the Lozan Tongue Twister a more modern feel, K-Swiss have worked with photographer Leonn Ward and LAW Magazine stylist Joseph Prince to bring the classic silhouette to life, which you can view in the video above.
The K-Swiss Lozan Tongue Twister XL is available now in both men's and women’s sizes for £110. There will only be 40 pairs available in the UK, with Hanon, The Good Will Out and ANSH46 as the exclusive stockists.
