The "Mamba Day" Kobe Sneakers Were the Most Successful NIKEiD Release Ever

#MAMBAOUT.

Apr 15, 2016
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Complex Original

Image via Complex Original

Not Available Lead
Complex Original

Image via Complex Original

Kobe Bryant didn't just leave a mark on the NBA and the game of basketball—his "Mamba Day" sneakers broke a Nike record.

According to Nike employee Brian Strong, the "Mamba Day" Kobe 11 iD options experienced a 100 percent sell-through, making them the most successful NIKEiD product launch in the brand's history. 

Furthermore, ESPN's Darren Rovell reports that the #MambaDay hashtag was used 2.1 million times on Wednesday, with over half of the tweets coming in between 6 p.m. and midnight PST. 

#MambaDay :60 mins to sellout Black Mamba Pack(13 shoe collect.).100% KOBE 11 Mamba Day iD sell-through. Most successful @NIKEiD launch ever

— Brian Strong (@briangstrong) April 15, 2016

Nike's #MambaDay hashtag was used 2.1M times on 4/13, more than 1/2 of use was between 6pm PST & midnight.

— Darren Rovell (@darrenrovell) April 15, 2016

 

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