A lot of sneaker news happens each day, so it's hard to sift through all of it and shake out the clutter. Your Twitter feed is likely full of Air Jordans releases dates and sneakers on sale, but what's worth paying attention to? Beyond that, there are daily industry rumbles that may affect the athletic footwear world as a whole. Oh, and memes, Vines, and other shenanigans, too. Here's what you need to know.
Nike Co-Founder Phil Knight Is Writing a Book on the Early Days of the Brand
"For a long time, I have had requests — from a couple of prominent publishing houses and many diverse individuals — to write the story of how Nike began," Knight said. "I had neither the time nor the inclination — until the last couple of years. Giving up more and more daily responsibility, I have found the time and the perspective. Or said another way: If I didn't do it now, it wasn't going to be done at all."
An Exclusive Look at Victor Cruz's First Nike Signature Sneaker
"Cruz's sneaker takes cues from past Nike Football models and turns them into a lifestyle design that's perfect for 2015 and beyond. There's a midfoot strap and a midsole that's reminiscent of Bo Jackson's signature series, while there are four colorways — Haystack, Wolf Grey, Black/Crimson, and Rush Blue — that are set to roll out over the next few months."
Concepts Is Bringing an Early-'90s Runner Back for the First Time Ever
"Originally launched in 1993, the Beast 1 kicked off what has become one of Brook's longest lasting franchises. Now, Concepts is looking to the late '60s, not the early '90s, for its inspiration on this collab. The "Voodoo" Beast 1 gets its colors from the psychedelic art and music found in Seattle during this period, which is most evident on its trippy Concepts-branded packaging. For the materials, Concepts kept it as retro as possible with rich suede, nylon, mesh, and reflective 3M overlays."
James Harden Tells Everything You Need to Know About His $200 Million adidas Deal
"I feel like myself and the brand can merge together and really make something special," Harden said. In reference to the 13-year contract, he sounds genuinely excited to grow and develop with adidas. "We're locked in for a long time, so there's going to be a lot of great things that happen with myself and the brand."
Nike Is Kind of, Sort of Retroing the "Infrared" Air Max 90 Again
"The only major difference between this "Bright Crimson" 90 and the original Infrared version is the lack of grey around the toe panels on the upper, along with having grey on the heel instead of the bright red. Interestingly enough, the "Bright Crimson" 90 has the color on the inside of the tongue, too, which was missing on the most recent "Infrared" retro."
