Walk into any sneaker store these days and you'll see something you might not be used to, retro Jordans sitting on the shelves. Yeah, the super high-profile releases still instantly sellout but it's surprising to see so many retros sitting there collecting dust. With Jordan Brand releasing retro products more often than ever before, the question is whether or not this is good or bad for the brand — and four of the sneaker community's biggest experts weighed in with their thoughts on the latest episode of #OutsideTheBox.
Jacques Slade, Nick Engvall, Brandon Edler, and Russ Bengtson are all names that readers of Complex Sneakers should know. The guys have extensive knowledge of the sneaker industry and bring up valuable points on the impact of retros on Jordan Brand in this episode. They dive into a variety of topics including whether or not the models and colorways being released are actually what customers want, and the impact of increased prices on buying frequency and behavior.
There's also the topic of whether people want later-model Air Jordans or not.
Jordan Brand is a business, and a successful one at that, so it remains to be seen whether or not the opinions of insiders will make a difference in its retro release strategy moving forward. Either way, this discussion is worth a listen for all retro Jordan fans.
