While the name Shane Griffin may not immediately ring a bell to the average sneakerhead, he's the man responsible for one of Nike's biggest product rollouts in recent memory. Nah, scratch that — one of the biggest ever.
Sneaker News recently sat down with Griffin, an NYC-based designer, who detailed his role in creating graphics for the launch of Nike's infamous Air Yeezy 2 "Red October." "Everybody has a job that people know them for, and that is probably mine. I experimented with about 50 different style frames for the campaign, and I was pumped for their release," Griffin told Sneaker News. Then, Ye's much-publicized fallout with Nike went down and it started to look like the "Red Octobers" might get scrapped altogether.
"I thought they were never going to drop! About 3 months after I finished the images they popped up online. It was awesome to be able to show off the work," gushed Griffin. Still, despite playing a major part in the release, Griffin has yet to receive a pair of Red Octobers for his troubles.
And the Yeezys aren't the only major project he's worked on. Griffin also created imagery for the massively hyped Kobe X HTM collection. "The objects you see in the campaign represent Kobe Bryant’s ruthless precision, traction, and tactical brilliance... I worked closely with photographer Sun Lee to discuss matching the shoe lighting with the CGI backgrounds, making sure they integrated perfectly," he explained.
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Check out some of Griffin's projects below and head over to Sneaker News to read the entire interview.
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[via Sneaker News]
