PUMA and ALIFE's latest collaboration has a celebratory feel as the two labels join together for a collection dubbed "15 Years and Running."
The name is a tribute to the New York City label's 15 years in the game and the Lower East Side neighborhood it has called home. The pack consists of a trio PUMA Clydes—a high and two pairs of lows—and the R698 running sneaker. The Clydes' uppers utilize a rough suede while the outsoles are treated to look like they've already been accustomed to the grind of city life; a design story that is attributed to the gritty nature of LES and NYC. On the other hand, the R698 sits as a glamorous option with an upper decked out in a shiny "Metallic Silver" coupled with a crisp "White" midsole and gum outsole. The inspiration for this iteration comes from the mirrored walls and signage of ALIFE's NYC location.
Fans looking to cop and do so beginning Saturday, February 14 at ALIFE and premium boutiques globally.
[via PUMA]
