While most brands search for that picture perfect face or stone cut athlete, Greats Brand has decided to think out of the box for their upcoming Fall/Winter 2014 campaign.
Representing the Brooklyn based label will be none other than Josh Ostrovsky aka @thefatjewish on Instagram. If for whatever reason you're not familiar with his account, @thefatjewish curates some of web's finest comedic gems, memes, along with a spattering of original content. Having amassed a followership of over two million fans, Ostrovsky has proven himself as a voice for the millenial generation and Greats is wise to try to capitalize on his popularity.
[via Greats Brand]
