The Jumpman logo, an actual silhouette of The G.O.A.T. himself taking flight, has become synonymous with everything Jordan Brand. The identity, trademarked by Nike, is arguably one of the most recognizable logos worldwide, given Michael Jordan's international fame and the mass appeal of his Air Jordan sneakers. The Jumpman logo is an important element to Nike's portfolio, so when another company is out there using its likeness, you can imagine the Swoosh will be quick to step in.
The Palm Beach Post is reporting that Nike is suing CrossFit CityPlace, a gym located in West Palm Beach, Fla., because the company's logo resembles the Jumpman, but flipped upside down. Nike claims that CrossFit CityPlace's mark, a silhouette of Matt Brewster, CityPlace's owner, doing a handstand on a kettle bell, will create confusion with the public, resulting in “grave and irreparable damage," according to The Palm Beach Post.
While sneakerheads may see CrossFit CityPlace's logo as a blatant rip-off of the Jumpman, Brewster plans to fight.
"They’re trying to bully the little guy because they’ve got more money," Brewster told the The Palm Beach Post. "They’re trying to scare us, but we’re not going to be scared."
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[via The Palm Beach Post]
