Apple Is Expertly Rickrolling Everyone With the Apple Watch Support Page

Apple is out here digging up ancient internet humor and making it cool again.

Image via Raysonho

Ahead of their certain domination of the electric car market in 2019, Apple has decided to have a bit of fun at their most devoted users' expense by employing a near-ancient method of internet tomfoolery. As certain inquiring minds have noted, the online support page for the Apple Watch's Digital Touch feature showcases a subtle though masterful nod to the esteemed literary poet Rick Astley:

Though it likely escapes even the most trained of eyes at first, the message quickly becomes hilariously apparent: NE VE RG ON NA GI VE YU UP, which is exactly how a Twitter performance artist might write the name of the aforementioned Astley's most coveted contribution to the internet: "Never Gonna Give You Up."

Thankfully, Apple isn't rickrolling anyone with the next phase of their tech brag. As unveiled at the recent keynote event, Apple is giving the previously-considered-antiquated pencil a relevancy boost by introducing the Apple Pencil, which of course is the perfect companion for the larger and awesomer iPad Pro.

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