Young people aren't going out to see movies as much as they used to. A Nielson survey found movie theaters attendance by 12- to 24-year-olds has dropped 15 percent in the first nine months of 2014, and total attendance has dropped five percent. This is, of course, a huge problem for theaters and one they'll need to addres as streaming becomes more and more ubiquitous.
AMC Theaters might have found a solution with a monthly pass. The company is experimenting with monthly subscriptions that cost $35 and $45 and would allow passholders to see one movie each day. Denver and Boston will be the initial guinea pigs, with more cities to follow.
"It frankly wouldn’t be smart to ignore the success of subscription in other areas of media," AMC executive Christina Sternberg said. "The data will determine how fast we go. Sometimes you first expand the test, sometimes you accelerate the deployment."
It sounds like a great idea to us. Now we just need the experiment to succeed and spread so we're not all dropping buku bucks every time we want to see a movie in theaters.
[via Kansas City Star]
