Burger King Drops "Have It Your Way" Slogan

Nothing stays the same forever.

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Image via Complex Original
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Burger King has opted for a new slogan, replacing its "Have It Your Way" tag after four decades. 

The new battle cry is "Be Your Way," an inspirational bullet aimed right at a younger demographic.

Be your way. #FreshmanAdvice

The Associated Press explains this shift towards individuality:

The chain says the new tag line will roll out across its marketing in the U.S., including in a TV ad that will begin airing Monday night. The line made its first appearance in an online video last month.

According to recently-hired Senior Vice President Fernando Machado, the new motto seeks to connect with customers on a deeper level. "We want to evolve from just being the functional side of things to having a much stronger emotional appeal," Machado explained. 

[via Associated Press]

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