Focusing on gender-based marketing, Red Stripe has created a raspberry-flavored beer that specifically targets women. Dubbed Red Stripe Burst, the name—and the raspberry-flavored boost—make it seem as though Red Stripe is aiming for a younger audience, as well. That's because they are.
The Jamaican brewery served this up for 18 to 24-year-olds because the legal drinking age in Jamaica is 18. The tastebuds of American women will have to hoist Red Stripe Burst up to excellence in the U.S.
[via Gothamist]
