If Yahoo acquires Tumblr that would make CEO David Karp a very rich man. But it might also spell the end of his company, argues Tumblr blogger oldandnewfirm.
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The Internet search giant hopes Tumblr can make it cool again, as Karp's company caters to 18 to 24-year-olds. But Yahoo's track record for acquiring companies, sunsetting them and/or taking what made them great in the first place and complicating it with passwords and ads might turn users off.
[via The Daily Dot]
