While Alicia Keys was negotiating the terms of her role as BlackBerry's global creative director, her husband Swizz Beatz was busy making his own moves in the tech world. News broke today that the producer has purchased a "co-ownership" stake in Monster and will join the company's advisory board.
After providing the audio guts of the Beats by Dre line, it looks as if Monster founder and CEO is looking for a new platinum producer to take the brand to new heights.
“The products that we have planned are revolutionary in technology, sound, and style," said Lee. "We need the talents and reach of Swizz to help bring these products to life in the eyes of the consumer.”
For Swizzy, the move marks the latest in a string of business deals with companies like Lotus cars and Reebook. According to Monster, Swizz will "play an integral role in designing the company’s strategy and planning, expanding the Monster brand with partnerships across the globe."
The One-Man-Band Man said of his new role with Monster:
"Monster has always been a go-to name for music electronics as well as a big part of music culture. Under the leadership of Noel Lee, who is a true genius, the company has literally been changing the way people listen to music for over 30 years. They built an empire, and my job will be to push the envelope – turn the lights of the castle up really bright and help Monster take its next big step forward. There will be some very exciting things happening in the year ahead, so stay tuned!”
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