There are dozens and dozens of rappers coming out of Atlanta, as you probably already know. While the majority of them work together, or grew up together, or now hang out together, there are a handful of artists on the outskirts of the scene that are making waves on their own. Kevin Joye is one of the most promising artists on that come up right now and today, we're premiering his video for "WHA" off of his upcoming project, OverJoyed, set to drop later this year. Directed by Joye and Rich Espy, and produced by Goose, Joye and his crew ride around and get into a pretty intense situation during which Joye spits his most promising verse yet. Between his high-pitched vocals, menacing lyrics, and lyrical flexibility, he is undoubtedly on the come up. Watch "WHA" above.
Premiere: Get Familiar With Kevin Joye and Watch His "WHA" Video
Off of his forthcoming "OverJoyed" EP.
Image via Complex Original
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